A site footer should appear at the bottom of every page and highlights links to content about the website.
About this pattern
A site footer should include:
an additional logo, if a parent or partner organisation’s logo is needed
a list of links to items such as the privacy statement, cookie information and accessibility statement
a copyright statement – for example, mygov.scot uses: “© Crown copyright. All content is available under the Open Government Licence v3.0, except for all graphic assets and otherwise stated.”
Why we use this pattern
Site footers are a best practice web pattern used to add information about a website at the bottom of web pages.
Analytics evidence from mygov.scot and gov.scot shows that users are familiar with the logo as a route to the homepage. Users also interact with all the footer links.
The footer links, copyright notice, and footer logo are trackable as follows:
Footer link clicks can be tracked through the original page path, the click URL, the click text, and a data attribute attached to all links,
Footer copyright clicks can be tracked through the original page path, the click URL, and a data attribute attached to all copyright links,
To understand user behaviour, footer logo clicks can be tracked through the original page path, the click URL, and a data attribute attached to the image,
data-footer="logo". Where multiple logos exist, each should have a different logo-NAME data attribute.
Feedback, help or support
If you need any help or want to give any feedback you can e-mail us at: email@example.com