A site footer should appear at the bottom of every page and highlights links to content about the website.
About this pattern
A site footer should include:
an additional logo, if a parent or partner organisation’s logo is needed
a list of links to items such as the privacy statement, cookie information and accessibility statement
a copyright statement – for example, mygov.scot uses: “© Crown copyright. All content is available under the Open Government Licence v3.0, except for all graphic assets and otherwise stated.”
Why we use this pattern
Site footers are a best practice web pattern used to add information about a website at the bottom of web pages.
Analytics evidence from mygov.scot and gov.scot shows that users are familiar with the logo as a route to the homepage. Users also interact with all the footer links.
The footer links, copyright notice, and footer logo are trackable as follows:
Footer link clicks can be tracked through the original page path, the click URL, the click text, and a data attribute attached to all links.
Footer copyright clicks can be tracked through the original page path, the click URL, and a data attribute attached to all copyright links.
Footer logo clicks can be tracked through the original page path, the click URL, and a data attribute attached to the image.
The data attributes are added automatically by the Design System’s ‘tracking’ script.
Feedback, help or support
If you need any help or want to give any feedback you can e-mail us at: firstname.lastname@example.org